Visual identity guideline that captures the exclusive character of the Oyster Bar, the bar of Club Financiero Génova in Madrid, conceived for a gourmet experience of oysters and champagne. The system includes a logo and a reduced version, a color palette that breaks away from the Club’s traditional aesthetic, and typography that conveys freshness and sophistication. This guideline was applied to online and offline assets for social media, web, and printed materials, ensuring coherent, appealing visual communication aligned with the essence of the concept.