With minimal time and no budget for professional production equipment, the project demanded fast, creative decision-making at every stage. The first challenge was conceptual: rather than centering the campaign on patients — the expected angle for a breast cancer awareness piece — the narrative shifted to the people left behind. The family members who live with the illness, and with the loss. Fernando's story made that angle impossible to ignore. Within a day and a half, the storytelling concept and storyboard were developed and production was coordinated. Fernando was on the Camino de Santiago at the time — continuing his personal mission of raising funds through physical challenge. The decision was made to go to him rather than wait: I traveled to Galicia with an iPhone 13, the only equipment available given the timeline. In a single morning, Fernando and I walked a full stage of the Camino together. He spoke openly about his experience with his sister's illness, her death, and how he carries her forward through every kilometer he walks. The rawness of that conversation, captured in motion on one of Spain's most iconic routes, became the emotional core of the film. Post-production focused on preserving that authenticity — rhythm, audio editing, and narrative pacing were designed to let Fernando's story breathe rather than overshadow it.