Crafting a refined identity around the experience of oysters and champagne
Oyster Bar
Oyster Bar was the natural next chapter in the visual renewal of Club Financiero Génova. After the success of Night Brunch on the rooftop, the challenge was extending that younger, more vibrant energy into the winter months — when the outdoor terrace loses intensity and guests move down to the 14th floor restaurant. The existing restaurant concept was firmly rooted in the traditional identity of El Club, which felt distant from the Night Brunch atmosphere that had resonated so well over the summer. The brief was to create a new concept for one of the heated terrace spaces — something sophisticated enough to belong in Club Financiero Génova, but with a fresh, experiential edge that would keep attracting the younger audience Night Brunch had brought in. The chosen concept: oysters and champagne — a pairing that communicates luxury, pleasure, and a certain effortless cool.
Date
2025
Role
Art direction, Graphic design & Social Content
Team
Art direction: Camila Berazain, photography: Javier Peñas
The Process
The design needed to sit within a growing visual family. Night Brunch had established a deep burgundy-red palette, and gold had emerged as the unifying color across all three concepts — El Club, Night Brunch, and now Oyster Bar. The new identity had to feel distinct while remaining visually connected to that system. The color palette maintained the burgundy-red thread from Night Brunch — keeping visual continuity across the Club's concepts — while gold anchored the identity to the broader Club Financiero family. The result feels exclusive and cohesive: a guest moving between Night Brunch and Oyster Bar experiences two distinct concepts that clearly belong to the same world. Typography became a vehicle for concept and craft: the letter O was developed into an oyster-inspired isotope, turning a functional element into a symbol that carries the entire concept at a glance. The overall tone communicates luxury without heaviness — refined, but with a sense of occasion.
The Result
Oyster Bar has become one of Madrid's most talked-about tardeo destinations — an afternoon-into-evening experience combining live music, magic, cocktails, champagne, and oysters. The concept successfully extended the Club Financiero Génova's hospitality offering beyond the summer season, maintaining the energy and audience that Night Brunch had introduced while creating something distinctly its own.
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