Research started with an analysis of TED Talk's visual language and similar event formats — understanding the conventions of the genre before deciding where to break them. The most deliberate decision was stepping away from the iconic TED red, which felt too established and corporate for an audience of young talent discovering their professional path. The concept was built around a light bulb as the central symbol — a universal icon of inspiration and the moment an idea ignites. It represents the spark that happens after a motivating talk: the instant a young person connects with their own potential. The color system reinforces this tension between energy and credibility. Yellow brings joy, spontaneity, and the openness of youth. Blue grounds the identity with confidence, authority, and professionalism — the values needed to take those first steps into a career. Together they create a balance between enthusiasm and seriousness that speaks to both audiences at once. Sans-serif typography was chosen for its clarity and modernity — clean, direct, readable, and aligned with a generation that values honest and straightforward communication. The system was extended across digital and physical event formats, ensuring visual consistency from social media announcements to on-site materials.