The first step was reworking the brand's visual language for social media — taking the existing guidelines as a starting point and evolving them toward something more refined and mature, leaving behind the naïve aesthetic the brand had previously leaned on. From there, I built a monthly content planning system that covered every format and production type. Content I could produce independently — reels, graphics, static posts — I handled end-to-end, including filming on iPhone 13 and editing in Premiere Pro to keep production agile and consistent. Content that required external production — influencer collaborations, professional shoots, and video productions — I coordinated and art directed to ensure everything stayed on-brand. The SS22 campaign was a particular highlight — a collection launch that translated especially well into the new visual direction and drove strong engagement across formats.