Development of a visual guideline defining the identity of the new gastronomic concept “Night Brunch” for Club Financiero Génova in Madrid. The project included the creation of a distinctive logo, a color palette conveying elegance and freshness, and the selection of typography aligned with the nocturnal and sophisticated character of the proposal. A photographic style was also established, highlighting the rooftop experience with lights and an urban atmosphere. Based on this visual system, both online and offline assets were designed, ensuring a coherent and attractive communication.